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Augmented reality games involve live direct or indirect views of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. In the case of Pokémon GO, fictional creatures are projected onto a mobile device’s camera through the game’s app.


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Seems like a lot of high-profile trademark issues are happening all over New York. A recent U.S. federal matter outlines the basics of federal trademark litigation and the arguments a New York business may use to attempt to enforce a trademark against a violator of your trademark.

A federal judge in New York State recently ruled that The Car-Freshener Corporation, which makes the pine tree-shaped air fresheners that hang in millions of vehicles across the country, has demonstrated that it may lay claim to the tree-shaped symbol through its various federal trademark registrations and more than 60 years of history.


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